W·Clark  /  Issue Nº 046  /  April MMXXVI
Portfolio · Writing · Since 2009

Will
Clark

builds products & writes about it.

A designer, engineer, and founder in the Pacific Northwest. Three companies, 33 essays, one very good dog.

N 45°31′ W 122°40′ · Portland, OR Est. MMIX · Set in Avant Garde & Minion → Scroll for archive
Based
Portland, OR
Building
Kickplan
Essays
33 since '09
Newsletter
Monthly, mostly
The Archive / 33 essays
2009 → today
Jan 2026

Software Quality and Gumption Traps

3 min
Apr 2024

Language that t̶e̶s̶t̶s̶ writes Code

3 min
Jan 2024

Hello World

Welcome to my new blog built with Astro and TinaCMS.

astroblog
3 min
Jul 2014

Sending Passbook Push Notifications with Houston and Sidekiq

3 min
Jan 2012

Working Software

3 min
Jul 2011

Expanding on the Law of Demeter

active_recordbddbehaviour
3 min
→ All writing
Featured Work / 4 projects
Nº 01

Personal Website

My personal website and blog built with Astro, TinaCMS, and Tailwind CSS.

AstroTinaCMSTailwind CSSCloudflare Pages
Live →
Nº 02

Kickplan

Co-founded and built Kickplan as CTO—an AI-native platform that unifies SaaS billing, feature flags, pricing, and analytics in one infrastructure layer. Backed by $900K Pre-Seed from Mucker Capital, Cascade Seed Fund, and First Row Partners.

MicroservicesStripeShopifyAWS
Live →
Nº 03

Stellar Live

Enterprise-grade hybrid live event platform built from zero during COVID-19. Delivered 4K broadcast-quality streaming on AWS, scaled to 40,000+ concurrent users with 99.99% uptime, and raised $5M Seed—all within the same year.

AWS MediaLiveAWS MediaConvertServerlessMicroservices
Live →
Nº 05

Goldstar Events

VP of Product and Engineering, then CPO at Goldstar. Built the mobile engineering and ML organizations from scratch, scaled the team from 10 to 55, and drove the company to $150M+ in revenue and a successful exit to TodayTix Group—doubling TTG's North American audience to 20M+ users.

Native iOSNative AndroidMachine LearningRecommendation Engines
Live →